Jack Cole
Founder, Video Production+ · YouTube creator (450K+ subscribers)
“The technical motion graphics and overall execution are genuinely solid, honestly at a level beyond what I could produce myself.”
Explainer videos for B2B SaaS
Motion Engineered to Turn SaaS Complexity Into Conviction
Your product makes sense to you. We make it make sense to your buyers, fast. Explainer videos, launch videos and motion design for SaaS teams that need prospects to understand the product and believe the value.
- Built for B2B SaaS
- Story and storyboard before animation
- From the team behind HAMVFX
One clear story
Trusted by
Selected teams and brands behind our motion work.
01 / The work
Motion that makes the product click
Selected motion and explainer work from the portfolio behind Cogention. Tap any video to play it.
Client work
Concept · not commissioned
Client work
Client work
Client work
Client work
Client work
Selected project 01 / 07
Freviq
AI SaaS pitch & product explainer
Each project is labeled by its actual status. VP+ is independently created concept work, not a commissioned VP+ client project.
02 / Client perspectives
Good work. Real partnerships.
What mattered on these projects: clarity, care and a finished piece worth putting out.
We were pitching a product that was still at the prototype stage, so we needed the idea to be really clear. The storyboard, custom UI, motion and sound were all handled from scratch. The finished video brought it together in a way we were really happy with.
Team FreviqAI SaaS pitch & product explainer
We had a feel in mind for Velvet Voices and The Clarity Cast, but weren't sure how to pull it off. The intros came back smooth and polished without being overdone. They're exactly the first impression we wanted.
Team FBFVelvet Voices & The Clarity Cast
I wanted a video that explained our treatments without feeling clinical or like a generic advert. They understood the look we were after and made the whole thing feel very natural. I'm genuinely so happy with the result.
Hayley BegleyAesthetics practitioner · Foreva Aesthetics, UK & Ireland
We'd seen the usual product edits, so the motion work on ours really surprised us. Everything felt thoughtfully put together, and the graphics were better than we expected. We're really happy with how the content turned out.
Team ZelwayZelway Pest Control · product motion design
Draft testimonial wording — awaiting review and approval by each named client.
03 / Industry recognition
Recognized by the people who know the craft.
Feedback from creators, educators and industry professionals who know what goes into the details.
Highfield
Head of Talent, Video Production+
“The creative vision and motion graphics are remarkably clean, just super sharp visual work.”
Saifullah Khan
Founder, Editing Skool & Kalakar · Editing educator
“Fucking beautiful Edit”
Valeri Visuals
Founder, Design in Motion School & Valeri Visuals · Motion designer and educator
“Nailed it!”
04 / The job
A great explainer does three jobs
Pretty animation is not the goal. Every frame we make has to help someone understand, believe or act.
Job 01
Understood
Prospects get what your product does in seconds, not paragraphs. We cut the jargon and the feature dump down to the one idea that matters.
Job 02
Believed
Clear is not enough. We show how the product solves the problem in a calm, credible way that earns trust instead of eye-rolls.
Job 03
Acted on
Every video ends with a clear next step, so attention turns into a demo, a signup or a conversation.
05 / Services
What we build for SaaS teams
Three focused services, each built around your product, your audience and the action you want.
SaaS explainer videos
Make the product make sense.
A clear, motion-led story of what your software does, who it is for and why it matters, built to be understood in seconds.
Best forHomepages, onboarding and sales conversations
Product launch videos
Give your launch a moment.
A sharp, confident announcement of what is new and why it matters, ready for launch day across your site, socials and outreach.
Best forNew products and major feature releases
SaaS motion design
Motion that fits your brand.
Interface animation, product visuals and brand-consistent motion that make your software feel as good as it works.
Best forAds, site sections, decks and product demos
06 / Process
Story first. Animation second.
Every project starts with your product, your audience and the action you want. Polish comes last, so you always know what is coming.
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Frame 01
Discovery
We learn your product, audience, problem, value proposition and the action you want viewers to take.
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Frame 02
Story
We shape the one idea that matters and the story that carries it, in plain language.
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Frame 03
Storyboard
You see the video frame by frame before we animate anything.
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Frame 04
Motion
Animation, sound and polish, built around the storyboard you have seen.
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Frame 05
Delivery
A careful quality check, then the final video, ready to publish and share.
07 / Questions
Before you ask
Straight answers, including the ones other studios dodge.
Who is Cogention for?
B2B SaaS founders, startup teams and product or marketing leaders who need prospects and customers to understand what their software does, why it matters and how it creates value.
What do you need from us to start?
A clear picture of the product, who it is for, the problem it solves and the action you want viewers to take. Links to your site, deck or a demo help a lot. If something is still fuzzy, send what you have and we will help sharpen it.
Do you write the script and storyboard?
We shape the story and storyboard with you, starting from your product, audience and goals. If you already have a script, we build on it. Either way, you see the storyboard before any animation starts.
Will the video increase our conversions?
No studio can honestly guarantee that. What a strong explainer does is remove confusion and make the value easier to understand and believe. How that shows up in your numbers depends on your product, traffic and offer.
How long does a project take?
It depends on the length and complexity of the video. We agree the scope and timeline with you before any work starts, and we plan realistic deadlines instead of promising the impossible.
What can I see of your work?
The portfolio above is a mix of client projects, concept pieces and showreel material. We will walk you through which is which, and share examples closest to your kind of product.
Do you make short Reels for creators too?
That is our sister studio, Vertion, which makes Reels for creators and personal brands. Visit Vertion.
08 / Start here
Tell us about your product
Share what it does and who it is for. You will get a clear plan for the right video.
Brief received
Thanks. We will read it carefully and reply with the right next step.